Overview:
Vero Galleria is Australia’s premier natural stone importer, bringing high quality Italian stone to major projects such as Canberra Airport and Canberra Shopping Centre. As an industry leader, Vero Galleria needed an online presence that reflected its market position, brand identity, and commitment to excellence. Their previous website no longer aligned with their vision, and they sought to create a seamless digital experience that would enhance customer engagement and drive long term growth.
Objective:
Our goal was to completely rebuild Vero Galleria’s website from the ground up, ensuring it not only captured the beauty and prestige of their products but also delivered a highly efficient and user friendly experience. We focused on creating a structured framework, intuitive customer journey, and deep system integrations, all while maintaining a strong foundation for scale.
Challenges:
Complex Integrations:
The project required merging e-commerce functionality, in person showroom bookings, and interactive product exploration into a single seamless platform.User Engagement:
The website had to balance aesthetic appeal with an intuitive user flow, ensuring that customers could easily navigate, book, and explore products.Consistency:
With a highly competitive landscape, the website needed long term search engine optimisation to attract high intent customers while reinforcing Vero Galleria’s industry dominance.
Process:
Research & Discovery
Concept & Strategy
Wireframing & Prototyping
Design & Experience
Development & Integration
Testing & Refinement
Outcome:
Vero Galleria’s revamped website now serves as a powerful digital gateway, enabling a seamless customer experience while showcasing their world class stone collection. The site has not only elevated brand perception but also streamlined online conversions, showroom appointments, and long term engagement.
Achievements:
Customer Experience:
A more immersive and engaging digital platform, making it easier for clients to explore and book.Higher Engagement:
Higher website traffic, lead generation & booking efficiency through optimized UI/UX and SEO.Brand Consistency:
Strengthened Vero Galleria’s position as Australia’s leading natural stone importer through a high end digital presence.
