Overview:
Sidekick is a fast growing creative agency founded by Raden, a Canberra based videographer with five intertwined businesses under one roof. As the business scaled, operational inefficiencies and strategic constraints became roadblocks to growth. Our objective was to diagnose and eliminate these constraints. Spanning positioning, strategy, and operations, allowing Sidekick to operate seamlessly and scale efficiently.
Objective:
Our goal was to help Sidekick find a clear path to monetisation by identifying business bottlenecks and implementing streamlined operations. We conducted deep research and data analysis, pinpointing inefficiencies in workflow, client management, and financial systems. The solution involved a full operational rebuild, integrating project management, software solutions, payments, email automation, and finance tracking, transforming Sidekick into a scalable and systemised business.
Challenges:
Fragmented Data:
No structured processes or software, with critical business data spread across multiple disconnected platforms.Operational Bottlenecks:
Inefficiencies in workflow, finance, and client management hindered revenue growth and productivity.Overwhelming Complexity:
Balancing creative work and business operations was a challenge, preventing scalability and long term success.
Process:
1. Research & Strategy
2. Data & Analysis
3. Workflow & Software
4. Automation & Implementation
5. Training & Documentation
6. Testing & Refinement
Outcome:
Sidekick successfully transitioned from an inefficient, high friction operation into a structured and scalable business. Through automation, streamlined workflows, and strategic repositioning, Raden gained full control over his operations, reducing friction and improving financial stability. The implementation of a robust business infrastructure allowed for sustainable growth without compromising on the teams creativity.
Achievements:
Revenue Growth:
Increased monthly revenue from $4K to $10K within 90 days by eliminating bottlenecks.Enhanced Brand Image:
Reduced admin workload through automation, freeing up time for higher value work.Positive Feedback:
Better systems and workflows resulted in happier clients and reduced churn.
